Facebook Ads

How Facebook Ads Work at ESi Agency

Over the past few years, Facebook Ads have undergone numerous changes, especially with challenges like the iOS14 updates. At ESi Agency, we have adjusted to every change with proven strategies. These strategies keep delivering results in this fast-paced, changing world. We pride ourselves on being digital marketing experts who stay ahead of the curve. With ESi, you’ll work with seasoned Facebook specialists who bring years of experience across diverse industries. Digital marketing moves fast, but we’re here to guide you every step of the way. Here’s how our Facebook Ads process works:

Our Facebook Ads Process

Step 1

Account and Pixel Audit

Step 2

Strategy and Audience Builds

Step 3

Copywriting and Creative

Step 4

Final Approvals

Step 5

Launch & Optimization

1. Account and Pixel Audit

Research is the key to every successful campaign, and we take it seriously. The first step is a complete Account and Pixel Audit. This helps us understand what has worked for your business before and what hasn’t.
This detailed review lets us build the campaign on a strong foundation. We find areas that need improvement and check that your pixel tracking is set up correctly. 

We also analyze your competitors and track pixels to avoid any issues. This way, we can give you clear, data-driven reports. We love data, and we make sure you do, too by providing simple, actionable insights.

2. Strategy and Audience Builds

After the audit, our team will create a custom Facebook Ads strategy. This strategy will match your business goals, budget, and audience. It is designed just for you, whether you want to increase brand awareness, drive traffic, or boost conversions.

We also create custom audiences using pixel data or customer lists you have collected. This ensures we reach the right people at the right time. 

Once we finalize the strategy and audience targeting, we can move on to the fun part—creative and copywriting!

3. Copywriting and Creative

Standing out is critical in a world where people see thousands of ads every day. That’s where our expertise in copywriting and creativity comes in. We craft compelling, visually engaging ads that capture attention and drive action. Our team designs every ad for maximum impact, from motion to sound to logo placement. 

We never cut corners. Our creatives are made for social-first environments, avoiding common mistakes like mismatched aspect ratios. With our expertise, your ads will stand out and convert.

ads writing

4. Final Approvals

Before launching, we ensure you are fully on board with the plan. We will send you all the campaign details, including the strategy, audiences, creatives, copy, and landing pages. 

You can review and approve everything. We act as an extension of your team, not just an outside partner. This is your opportunity to ask
questions and request any final tweaks before we take your campaign live. Our goal is to ensure you’re confident and excited about every element of the campaign.

5. Launch & Optimization

Once approved, we hit launch! In the first two weeks, we will let the campaigns run in the “learning phase.” During this time, we gather data to improve performance. You will get a report confirming a successful launch. We will also monitor the campaigns to make sure everything runs smoothly.

After this phase, we will continue to optimize. Depending on your brand, budget, and needs, we update every two weeks. We also give monthly reports to keep you informed about performance. If you want a quick update sooner, we can provide weekly summaries. This way, you will always
know what is happening.