Google Ads

How Google Ads Management Services Work at ESi Agency

Using Google Search Ads is a quick way to reach people looking for your products or services. Picture your business being visible when someone is ready to buy. This is a great chance to connect with potential customers when they need you the most. Our Google Ads team at ESi Agency helps businesses get top spots in search results. We put your offer in front of the right audience and capture keywords that your competitors might miss.
Step 1

Understanding Your Google Ad Goals

Step 2

Keyword Research

Step 3

Creating the Ads

Step 4

Client Review & Approval

Step 5

Launching Your Google Ads Campaign

1. Understanding Your Google Ad Goals

Google search advertising is an excellent way to target customers who are ready to engage with your business. The first step we take is working closely with you to define the primary goal of your Google Ads campaign. Google Ads can help businesses reach different goals. These goals include brand awareness, website traffic, phone calls, bookings, and sales. Each campaign is unique to the business. By identifying your specific goals, we can attract the best leads. This leads to lower costs per conversion and a more efficient campaign. Clearly defining your goals from the start is important for getting the most value from your Google Ads. Once we’ve established your objectives, we move on to the next step: keyword and audience research.

2. Keyword Research

Knowing your campaign goals is just the beginning. The next critical step is keyword research,
where we determine which search terms your ads should target and which should be avoided.
Some keywords can be significantly more expensive than others, even though they may be
closely related. We conduct thorough research to identify high-value keywords that will deliver

the best results for your business. We also explore additional keywords that could provide more
opportunities and ensure we cover all viable options.
If you have ideas about keywords you want to target, we would love to hear them. We will
research these keywords to see how competitive and effective they are. After creating a
complete list of keywords, we will include cost per click, search volume, and competitiveness
data. Then, we will choose the keywords that will be the focus of your campaign.

3: Creating the Ads

With the keyword strategy in place, we start crafting the actual ads. We use keyword-rich ad copy designed to resonate with your audience and match their search intent. Google Ads offers several types of ad formats, each with its own strengths. Our team chooses the best ad campaign for your goals. We make sure the structure, messaging, and placement are set up for success. For campaigns with different goals, we suggest using ad extensions. These extensions create more connections between your business and potential customers. Google also assigns ads a quality score to determine their placement. Our team ensures that your ads maximize this quality score while allowing for flexibility in optimization. We also create multiple versions of the ads, including different headlines, descriptions, and call-to-action text. This lets us do A/B testing. It helps us collect important data to improve your campaign.

4. Client Review & Approval

Once the keyword research is complete and the ads are created, we send everything to you for review and approval. Don’t worry, and you won’t have to deal with complicated spreadsheets. We make it easy for you to see the key details quickly and clearly. This approval process helps you know which keywords and themes will be targeted. You will also get a preview of how your ads will look on mobile and desktop devices. If you have any feedback or adjustments, we’re happy to make the necessary updates before the campaign goes live. Once you’re satisfied and approve the final versions, we move on to launching the ads.

5. Launching Your Google Ads Campaign

Once everything is ready and approved, we launch your campaign! From there, you can sit back and let the ads work their magic, bringing in clicks, calls, and leads for your business. However, the process doesn’t stop at launch. Our team regularly checks your campaign. We update the keyword list and ensure your budget is used wisely on the correct search terms. We also watch when your ads perform best and adjust the ad schedule to maximize your investment.

At the end of each month, you will get a detailed report. This report shows how your ads performed. It includes the best keywords, impressions, clicks, and total costs.
We use this information to improve your Google Ads strategy. This helps ensure ongoing success and growth.

Ready to Take Your Business to the Next Level with Google Ads?

At ESi Agency, we offer Google Ads management services that deliver measurable results. Let us help you connect with qualified customers, improve your ad performance, and grow your business. Contact us today to get started!