Understanding Your Google Ad Goals
Keyword Research
Creating the Ads
Client Review & Approval
Launching Your Google Ads Campaign
Knowing your campaign goals is just the beginning. The next critical step is keyword research,
where we determine which search terms your ads should target and which should be avoided.
Some keywords can be significantly more expensive than others, even though they may be
closely related. We conduct thorough research to identify high-value keywords that will deliver
the best results for your business. We also explore additional keywords that could provide more
opportunities and ensure we cover all viable options.
If you have ideas about keywords you want to target, we would love to hear them. We will
research these keywords to see how competitive and effective they are. After creating a
complete list of keywords, we will include cost per click, search volume, and competitiveness
data. Then, we will choose the keywords that will be the focus of your campaign.
Once everything is ready and approved, we launch your campaign! From there, you can sit back and let the ads work their magic, bringing in clicks, calls, and leads for your business. However, the process doesn’t stop at launch. Our team regularly checks your campaign. We update the keyword list and ensure your budget is used wisely on the correct search terms. We also watch when your ads perform best and adjust the ad schedule to maximize your investment.
At the end of each month, you will get a detailed report. This report shows how your ads performed. It includes the best keywords, impressions, clicks, and total costs.
We use this information to improve your Google Ads strategy. This helps ensure ongoing success and growth.
At ESi Agency, we offer Google Ads management services that deliver measurable results. Let us help you connect with qualified customers, improve your ad performance, and grow your business. Contact us today to get started!
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