How to Expand Google My Business Reach and Drive Local Traffic

Illustration featuring a smartphone with a map and a location pin, paired with the text ‘How to Drive Local Traffic with Google My Business.’ Designed to highlight strategies to expand Google My Business reach for improved local visibility.

Google My Business (GMB) is one of the most powerful tools for small businesses to increase local visibility. It helps potential customers find your business, learn about your services, and connect with you. In this guide, we’ll walk you through simple steps on how to to expand Google My Business reach and attract more local customers.

 

What Is Google My Business and Why Does It Matter?

Google My Business is a free tool that allows businesses to manage their online presence across Google. When potential customers search for local businesses, it can be the first thing they see.

With a well-optimized GMB profile, you can appear more prominently in local search results. According to Think with Google mobile search statistics, 76% of users visit a business within 24 hours of searching.

Let’s dive into how you can set up and optimize your GMB profile to reach more customers.

 

1. Set Up and Optimize Your GMB Profile

Claim and Verify Your Business

To get started, visit Google My Business and claim your business. Verification ensures you’re the owner and allows you to control your profile.

Complete Every Section

An incomplete profile limits your reach. Fill out all sections with accurate and detailed information including:

• Business Name: Use your official, unabbreviated name.

• Address: Ensure it’s consistent with your website and other listings.

• Phone Number: List your primary contact number.

• Website: Link to your homepage or a specific landing page.

Select Relevant Categories

Choose a primary category that best describes your business, and secondary categories to capture more search queries.

Add Attributes

Attributes highlight specific features, such as “wheelchair accessible” or “free Wi-Fi.” These details help your business stand out.

Write a Compelling Business Description

Describe your business in 750 characters or less. Focus on what makes your business unique and the services you offer.

 

2. Engage Customers with Regular Updates

Post Updates, Offers, and Events

Use the Posts feature to share regular updates, promotions, and events to show potential customers you are active.

Add High-Quality Photos

Photos increase engagement, so it is important to consistently update them. Add images of your storefront, products, seasonal offerings, or team.

Include Links in Posts

Encourage action by including links to your website or specific products.

3. Manage Customer Interactions

Encourage Reviews

Reviews build trust and expand Google My Business reach. Ask happy customers to leave reviews.

Respond to Reviews

Reply to all reviews, whether positive or negative. Thank customers for their feedback and address concerns professionally.

Set Up Messaging

Enable messaging so customers can contact you directly through your GMB profile. Respond promptly to build trust and convert inquiries into sales.

 

4. Expand Google my Business Reach by Leveraging Additional Features

Showcase Products and Services

Add a list of your products and services directly to your profile. Include descriptions and pricing to help customers make decisions.

Use Booking Features

If applicable, enable booking tools to let customers schedule services right from your profile.

Monitor Insights

GMB Insights shows you how customers interact with your profile. Track metrics like search queries, profile views, and actions (calls, directions, etc.) to understand what works.

 

5. Ensure Consistency Across Platforms

Maintain NAP Consistency

Your business’s Name, Address, and Phone Number (NAP) should match across all online platforms, including your website, social media, and directories. Inconsistent NAP information may confuse customers and may negatively impact your local visibility.

Align with Your Website

Ensure your GMB information aligns with your website. For example, if you update hours on GMB, update them on your website too.

 

6. Monitor and Adjust Your Strategy

Track Engagement

Use GMB Insights to track clicks, calls, and other engagement metrics. Identify which posts or features drive the most traffic.

Refine Based on Data

If certain updates or photos perform well, replicate their style or approach. Adjust your strategy based on what resonates with your audience.

7. Consider Working with a Dedicated Marketing Agency 

Expanding your Google My Business reach takes time and expertise. A dedicated marketing team can handle the technical aspects, create optimized content, and ensure your profile remains competitive.

At ESi Agency, we specialize in helping small businesses optimize their online presence. Let us help you attract more customers and grow your brand with proven strategies tailored to your needs.

 

Conclusion

To expand Google My Business reach, you don’t need advanced tech skills or a big budget. By optimizing your profile, engaging with customers, and leveraging GMB features, you can increase your visibility and attract more local traffic.

Start today by claiming your profile and making small improvements. Over time, these changes will add to significant growth for your business. For more tips on digital marketing and local SEO, subscribe to our blog and stay ahead of the competition.